Our solutions
Public observatory
Knowing and understanding your audience’s expectations
This study is intended for visitor management, reception and mediation services, and aims to provide a precise view of the behavior and uses of visitors or potential visitors.
A multi-dimensional analysis that can’t be ignored, the Observatoire des publics provides an in-depth look at the profile of your visitors, their relationship with the institution, and their experience within your structure.
We can help you optimize your strategies for welcoming visitors, providing cultural mediation and diversifying your offer and your audiences.
Insights enriched by a combination of applied methodologies
Our observatories are tailor-made to provide precise, relevant insights, combining data collection methodologies according to your expectations and the specific features of your offering. Online, face-to-face, through interviews, observations and focus groups, we tailor data collection to your audience barometer.
For the past 20 years, we’ve been interviewing 50,000 visitors every year to produce observatories for over 20 French cultural institutions, giving us an in-depth understanding of the cultural environment in France and how it is evolving.
Expertise recognized by the Sorbonne
Since 2021, our study directors have been teaching M2 students in the Sorbonne’s “Médiation du Patrimoine et de l’Exposition” Master’s program in Audience Studies.
Our solutions
Are you interested in Observatoire des Publics?