Our solutions
Test clinic
The Test Clinic, a proven methodology
Over 90% of new products fail to make it to market, often due to a lack of prior testing. Yet no matter how much marketing expertise you’ve accumulated, there’s no substitute for feedback from the target market to guide your decisions. Having a great idea doesn’t guarantee success. That’s why it’s crucial to integrate product or usage testing into your marketing strategy.
A key player in Car Clinics since 1980
To meet your marketing challenges:
- logistical and analytical know-how
- robust results thanks to secure sites
- a team of analysts specialized in decoding car clinics and all types of automotive research (concept testing, style testing, advertising pre- and post-testing, price testing, trade-off, marketing testing, brand awareness and image studies, etc.), processing, analyzing, reporting and presenting results
- guaranteed visual and operational output for intuitive understanding of results.
Our unique know-how
Logistics: experts in complex logistics, our team takes charge of all logistics (set-up, lighting, rental of suitable rooms and cars, supplier management…) and is trained in new technologies to guarantee confidentiality and reliability.
Respondents: with over 6,000 respondents recruited every year, our teams know how to recruit and mobilize complex profiles. On the basis of the recruitment questionnaire supplied and validated by you, our recruiters search for respondents according to the required profiles. Finally, for our customers, we organize “Fly-Ins” and “Fly-Outs” extending the target of a car clinic in France to foreign respondents (up to 6 countries simultaneously) and inviting French respondents to car clinics outside France.
International presence: our project managers have organized numerous clinical tests in 18 countries around the world, on every continent. Our know-how, coupled with that of our partners, enables us to provide high-quality, secure test clinics in any country.
Our solutions
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