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Concept testing
Evaluate initial product or service developments and concepts
Concept testing is a research method designed to evaluate initial product or service ideas before they are fully developed and launched. It consists of presenting a concept to potential consumers to gather their reactions and opinions.
Qualitative and quantitative measurements enhanced by emotional measures
In addition to the qualitative phase (interviews, focus groups), TEST lets you evaluate your concepts using quantitative tests. To enrich these studies, we have developed emotional measures that deepen our understanding of the consumer.
Build an evaluation tailored to your specific products and targets
Quantitative & qualitative face-to-face or online measurement enables you to identify, understand and measure the potential of each of your concepts with your specific targets.
Our methodologies enable us to adapt to all your product types, whatever their characteristics (size, usage constraints…) or their customer base (highly qualified targets, niche market segments…).
Face-to-face sales have many advantages, not least of which is the ability to physically present your products to end-users: visuals and user experience are key to the perception of a new concept. However, some products require complex logistics (truck hire, special entrance for large volumes, dedicated spacing, 3D equipment, etc.), a challenge that our teams master perfectly, both in France and abroad.
Our team is an expert in recruitment for hard-to-reach targets. In France and abroad, we are renowned for our quality recruitment, an essential starting point for the final robustness of our data.
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Are you interested in Concept Testing?