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Price test
Supporting the development of an appropriate pricing policy
Launching a product or service requires a pricing strategy. Our Price Tests enable us to understand customer expectations and define the optimal prices to transform an act of purchase. This tool is essential before the launch of an offer to ensure successful marketing, but also after launch to measure and adjust prices once confronted with the reality of the market.
“Trade off” and “PSM”,
cutting-edge tools to optimize your pricing policy
To understand your potential customers’ trade-offs, or to configure your marketing mix, we offer you an affordable, easy-to-use “trade-off” or conjoint analysis tool, which will accompany you throughout the product or service launch phase. This trade-off tool enables you to simulate different offers at different prices to measure their potential appeal, and to identify the most important choice criteria for each target. An extremely powerful tool, trade-off provides invaluable insights into a market, pricing issues and your targets.
To determine the optimal price of a product/service based on consumers’ perception of value, we carry out PSMs (Price Sensitivity Measurements). This is the simplest method for quickly identifying the optimal price of a product in the eyes of the consumer. Our long experience of PSM enables us to provide you with an in-depth reading of the responses obtained.
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