Our solutions
Non-audience study
Identify obstacles to visits
Our non-audience studies provide a better understanding of the behaviour and habits of visitor-prospects, analyzing them by segment: young people, families, foreigners, locals….
The obstacles to a visit can be many: lack of knowledge of the offer, economic, logistical, geographical or even sociological barriers, depending on the perception of the target audience.
Build an action plan to overcome these obstacles
Our studies provide you with concrete, quantified knowledge of the obstacles and motivations underlying “non-visits”. They suggest concrete actions you can take to adapt your offer and communications, and remove disincentives to visit.
We can help you diversify your audiences, making your institutions more accessible and inclusive by addressing the fears and needs of visitors who are far removed from cultural practices.
A survey method to suit every need
Depending on the target audience analyzed, the study of non-audiences will be carried out remotely (by telephone or email) or face-to-face in the meeting places corresponding to the audiences studied.
Our solutions
Are you interested in the Non-Public Sector Study offer?